Shelby Logo

Logo

Shelby logo

About Shelby

A high-contrast black-and-white circular badge containing a detailed, stylized illustration of a reared cobra. The snake's hood and head are at the top of the circle, mouth open and fangs visible, with the coiled body filling the lower half of the badge. A bold, sans-serif wordmark reading "SHELBY" runs horizontally across the center, partially overlaying the snake illustration.

The badge has a double-ring border (thin inner and outer rings) and uses heavy black outlines and patterned scales on the cobra for texture. The overall look is bold, symmetrical and emblematic, suitable for placement on cars or merchandise.

What's in it: cobra (coiled snake) snake head with open mouth

Shapes: circle badge wordmark centered emblem symmetrical figurative mark

Style: monochrome illustrative bold automotive badge high-contrast

Text in logo: SHELBY

Evokes aggression, power, speed and performance through the striking cobra imagery and bold type—common motifs for high-performance automotive brands.

Colors

Extracted from the image. How we pick the colors →

Black

#000000 · primary

White

#FFFFFF · secondary

Shelby Logo History

This emblem is associated with Shelby (Shelby American), the performance vehicle marque founded by Carroll Shelby; the cobra motif is famously used on Shelby Cobra and Shelby Mustang performance models.