Shell Helix Motor Oils Logo
A stacked wordmark: the small red word "Shell" sits above a large, bold red "HELIX". A pair of curved arcs (one dark blue, one lighter blue) sweep from above the right side of the H/E toward the top-right, crossing over the X. Below HELIX,...
Logo
About Shell Helix Motor Oils
A stacked wordmark: the small red word "Shell" sits above a large, bold red "HELIX". A pair of curved arcs (one dark blue, one lighter blue) sweep from above the right side of the H/E toward the top-right, crossing over the X. Below HELIX, the phrase "Motor oils" appears in a smaller dark-blue sans-serif.
The design is flat and typographic with a prominent dynamic swoosh made from two curved bands. Colors are solid — bright red for the main wordmark and two blues for the swoosh and the subtext — creating a sense of motion and energy.
Shapes: wordmark stacked text curved arcs / swoosh uppercase block letters
Style: bold sans-serif modern flat dynamic
Text in logo: Shell HELIX Motor oils
Dynamic motion/flow suggested by curved swoosh (evokes speed or fluid movement).
Colors
Extracted from the image. How we pick the colors →
Frequently asked
Does the logo include a shell icon?
No — this version is a typographic wordmark with the word 'Shell' as text and no pictorial shell symbol.
What are the main colors?
Bright red for the main wordmark, a dark navy blue and a medium blue for the swoosh and subtext.
What industry is this logo for?
Automotive — specifically motor oils and lubricants.
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