shift racing Logo
A bold, condensed uppercase wordmark reading "SHIFT" set in a heavy italic/slanted type. The letters are filled white with a thick black outline; the letterforms are geometric and tightly tracked with angled cuts on terminals to reinforce a...
Logo
About shift racing
A bold, condensed uppercase wordmark reading "SHIFT" set in a heavy italic/slanted type. The letters are filled white with a thick black outline; the letterforms are geometric and tightly tracked with angled cuts on terminals to reinforce a fast, aggressive look.
To the left of the wordmark are two parallel red vertical/slanted bars (double slashes) contained visually by the same black outline treatment. The whole mark sits on a neutral light-gray background.
What's in it: double slashes / parallel bars
Shapes: wordmark italic/oblique letterforms two parallel slashes/bars thick outline
Style: modern sporty minimal italic outlined bold
Text in logo: SHIFT
The slanted letterforms and the pair of red slashes visually evoke speed, motion and racing performance.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What are the main colors?
White wordmark with a black outline, bright red accent bars, on a light-gray background.
Does the logo include any symbols besides text?
Yes — two parallel red slashes/bars appear to the left of the wordmark.
What does the visual style communicate?
The slanted, condensed letters and red slashes convey speed and a racing/sporty aesthetic.
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