Shimano Dura-Ace Logo
Stacked, two-line wordmark on a white field. The top line shows the uppercase word "SHIMANO" in a medium sky-blue, geometric sans-serif; the letters are evenly spaced and non-italic. The lower, larger line reads "DURA-ACE" in solid black, b...
Logo
About Shimano Dura-Ace
Stacked, two-line wordmark on a white field. The top line shows the uppercase word "SHIMANO" in a medium sky-blue, geometric sans-serif; the letters are evenly spaced and non-italic. The lower, larger line reads "DURA-ACE" in solid black, bold, condensed sans-serif with a forward slant and a visible hyphen between DURA and ACE.
Overall the mark is typographic-only (no pictorial symbols), high-contrast and minimalist, using the blue as a small brand accent above a dominant black product wordmark. Letterforms are modern and convey a sense of motion through the italicized lower wordmark.
Shapes: wordmark stacked/hierarchical layout hyphen/dash
Style: modern minimalist sans-serif bold italic/slanted stacked
Text in logo: SHIMANO DURA-ACE
Conveys speed and performance (suggested by the forward-leaning italic lower wordmark); the blue top word suggests brand identity while black indicates seriousness/performance.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What words appear in the logo?
The logo displays the words "SHIMANO" (top, blue) and "DURA-ACE" (bottom, black).
What are the main colours?
White background, black for the lower wordmark, and a sky-blue accent for the top wordmark.
Are there any symbols or icons?
No pictorial symbols — the logo is typographic only (stacked wordmark with a hyphen).
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