Singer Logo

Logo

Singer logo

About Singer

Left of the wordmark is a glossy circular/oval badge: a red-to-pink radial gradient disc with a white, bold, stylized letter "S" centered and a metallic silver beveled rim that gives a 3D, medallion-like appearance. The disc shows highlights and darker edges indicating a glossy, embossed effect.
To the right is an uppercase serif wordmark reading SINGER in the same red hue as the badge, spaced with classical serif letterforms. A small registered-trademark symbol (®) appears near the top-right of the wordmark. Overall the mark pairs a shiny emblem with a traditional serif logotype, using contrast between metallic silver, saturated red, and white.

What's in it: stylized letter 'S' medallion/badge

Shapes: circular/oval badge metallic bevel/rim serif wordmark registered-trademark symbol (®)

Style: classic serif wordmark 3D/glossy badge gradient metallic embossed

Text in logo: SINGER

Badge-like medallion and serif wordmark visually suggest a heritage, quality or seal-of-approval feel.

Colors

Extracted from the image. How we pick the colors →

Vivid red

#D4123D · primary

Highlight pink

#FF6B7A · accent

Metallic silver

#B7B9BC · secondary

White

#FFFFFF · accent

Singer Logo History

Singer was founded by Isaac M. Singer in 1851 as the Singer Sewing Machine Company; it became widely known for mass-produced sewing machines and home sewing products.