Skol Logo
A bold serif wordmark reading "SKOL" in a deep red/burgundy. The letter O is replaced by a circular, coin-like emblem: a bright yellow circular disc with a subtle radial gradient, encircled by a thin white ring and a darker red outer ring....
Logo
About Skol
A bold serif wordmark reading "SKOL" in a deep red/burgundy. The letter O is replaced by a circular, coin-like emblem: a bright yellow circular disc with a subtle radial gradient, encircled by a thin white ring and a darker red outer ring. Inside the yellow disc is a maroon curved arrow pointing clockwise, creating a strong sense of rotation.
Below the wordmark is a smaller uppercase Portuguese tagline in the same burgundy: "TÁ NA RODA? TÁ REDONDO." The overall look mixes a classic serif wordmark with a glossy, slightly 3D circular emblem and high-contrast warm colours.
What's in it: arrow circular disc
Shapes: wordmark circle (emblem) ring curved arrow serif letterforms
Style: bold serif gradient glossy/embossed playful high-contrast
Text in logo: SKOL TÁ NA RODA? TÁ REDONDO.
The circular yellow disc with a clockwise arrow visually evokes rotation, roundness and motion (a cycle or 'on the wheel').
Colors
Extracted from the image. How we pick the colors →
Skol Logo History
Skol is a widely distributed beer brand; in Brazil it is produced and marketed by Ambev, part of the AB InBev group. The round arrow emblem is a long-standing element of the brand's visual identity and is used to reinforce campaign themes about being 'round' or 'in the circle.'
Frequently asked
What are the main colours of this logo?
Deep burgundy (primary), bright yellow (emblem), and white accents.
Is there readable text in the logo?
Yes — the main wordmark "SKOL" and the Portuguese tagline "TÁ NA RODA? TÁ REDONDO."
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