SM Logo

Shoemart or Supermall - Philippines largest department store chain

Logo

SM logo
SM logo

About SM Logo

The logo features a prominent stylized rendering of the letters "S", "M", and an additional "I". The letters are bold and constructed in a playful, flowing script, giving a sense of motion and creativity. The color scheme is predominantly blue, with a vibrant hue that stands out.

The background of the logo is a deep blue, which contrasts sharply with the white outlines surrounding the letters. These outlines enhance the visibility of the letters, making them pop against the blue backdrop. The "S" and "M" are larger and more fluid, creating a dynamic shape that almost resembles a wave or a curl, while the "I" is integrated smoothly into this flowing form, adding to the overall cohesiveness of the design.

The text is not only visually striking but also conveys a sense of energy and modernity, making it recognizable and memorable. The unique font style allows the logo to stand out in various applications, from digital formats to print, making it an effective representation of the brand's identity.

The SM logo is a shopping logo made up of around 3 different colors.

The SM logo contains a number of different shapes, including 2 squares, 4 stars and 3 circles.

The SM logo is a Sm, Shop, Shopping and Philippines logo.

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Basic colors

Approximations to common color names. How we pick the colors →

Teal
Silver

Advanced colors

Cobalt
Greyblue
Light blue grey

Hex colors

#22459D
#8090C6
#C9D2E7