smart Logo
On a solid black background, a lowercase grey wordmark reads "smart" in a rounded, geometric sans‑serif. To the left of the text is a circular emblem: a thick grey ring with a right‑facing yellow/orange triangular wedge inserted into the ri...
Logo
About smart
On a solid black background, a lowercase grey wordmark reads "smart" in a rounded, geometric sans‑serif. To the left of the text is a circular emblem: a thick grey ring with a right‑facing yellow/orange triangular wedge inserted into the ring’s open side.
The emblem reads as a stylized 'c' or circular form with a play/arrow-like triangle pointing right. The design is flat, minimal and balanced, with the yellow wedge providing a small bright accent against predominantly grey elements.
What's in it: stylized letter 'c' (circular emblem) right-pointing triangle (play/arrow symbol)
Shapes: circle triangle wordmark rounded letterforms
Style: minimalist modern flat geometric rounded
Text in logo: smart
Right‑pointing triangle evokes forward movement/direction; circular 'c' shape reads as compactness or a wheel-like emblem.
Colors
Extracted from the image. How we pick the colors →
smart Logo History
Smart is a German automotive marque launched in the 1990s, originally created as a collaborative venture involving Mercedes‑Benz and Swatch; it is best known for compact city cars such as the two‑seater 'fortwo'.
Frequently asked
Which company uses this logo?
This is the logo of the automotive brand Smart (known for compact city cars).
What do the emblem elements mean?
The circular form suggests a compact/wheel-like emblem while the right-pointing yellow triangle evokes forward movement or direction.
What are the main colors in the logo?
Black background (#000000), medium light grey for the wordmark and ring (#B0B0B0), and an amber yellow accent (#F4B400).
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