Snickers Logo

A bold wordmark reading SNICKERS in condensed, slanted (italic) uppercase letters. The letters are solid blue with a thin white inset/outline and a darker outer stroke, placed on a white rectangular panel. The white panel sits inside a thic...

Logo

SNICKERS wordmark in blue italic letters on white panel with red rounded-rectangle border
Snickers logo

About Snickers

A bold wordmark reading SNICKERS in condensed, slanted (italic) uppercase letters. The letters are solid blue with a thin white inset/outline and a darker outer stroke, placed on a white rectangular panel.
The white panel sits inside a thick red rounded-rectangle border with a thin black outline. A small registered trademark symbol appears near the top-right corner outside the red border.

Shapes: rounded rectangle border rectangular panel wordmark

Style: bold condensed italic sans-serif badge-like

Text in logo: SNICKERS

Categories

Food and Drink
Snickers Food And Drinks

http://snickers.tumblr.com

Colors

Extracted from the image. How we pick the colors →

Dark royal blue
#0B3E8A · primary
Bright red
#D71920 · secondary
White
#FFFFFF · accent
Black
#000000 · accent

Snickers Logo History

Snickers is a confectionery bar produced by Mars, Incorporated, introduced in 1930 and named after a family horse; it has been marketed globally as a chocolate-nougat-peanut-caramel candy bar since its launch.

Frequently asked

What text appears in the logo?

The exact wordmark shown is 'SNICKERS' in uppercase, condensed italic letters.

What are the main colours used?

Primary colours are a dark royal blue (#0B3E8A) for the letters, bright red (#D71920) for the rounded border, white (#FFFFFF) for the panel and insets, and black (#000000) for the outline.

What industry is this logo associated with?

Confectionery / snack food (chocolate candy bar).

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