Sodexo Logo

About Sodexo

A lowercase, italicized wordmark reading "sodexo" in a rounded sans-serif. Letters are rendered in a solid deep blue; the two letter "o" shapes contain white oval counters. The last character is integrated with a red, upward-curving swoosh that crosses the "x" and culminates in a small blue starburst positioned above the end of the word.

Overall the mark is simple and corporate: a single-color wordmark with a contrasting red motion-stroke and a five- or six-point star at the top-right, giving a sense of forward movement and a focal highlight at the end.

What's in it: star swoosh

Shapes: italic wordmark rounded lowercase letters curved swoosh starburst

Style: modern minimalist rounded sans-serif italic corporate flat

Text in logo: sodexo

The red swoosh implies motion, progress or connection; the star at the end acts as a highlight or mark of quality.