Spoon Sports Logo
A compact, monochrome wordmark: the name 'spoon' is rendered in bold, rounded letterforms with a strong rightward slant. A thin, extended horizontal line/underline runs from under the left portion of the mark toward the right, visually stre...
Logo
About Spoon Sports
A compact, monochrome wordmark: the name 'spoon' is rendered in bold, rounded letterforms with a strong rightward slant. A thin, extended horizontal line/underline runs from under the left portion of the mark toward the right, visually stretching past the word and terminating near a much smaller, condensed 'SPORTS' wordmark at the far right.
The logo is high-contrast black on white (shown here as a black mark on a white background). Overall appearance is streamlined and minimalist, emphasizing motion and forward direction through the italicized letterforms and the long horizontal bar.
Shapes: wordmark horizontal underline/line italic/oblique letterforms rounded letterforms
Style: minimalist monochrome italic/leaning bold wordmark
Text in logo: SPOON SPORTS
The long horizontal bar and italicized letterforms evoke speed, motion and performance (suitable for an automotive/tuning brand).
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What are the primary colours in this logo?
Black (#000000) on a white (#FFFFFF) background.
What visual impression does the logo give?
A sense of speed and performance due to the italicized, rounded wordmark and the extended horizontal underline.
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