SRAM Logo

A bold, uppercase condensed wordmark reading "SRAM" in a solid bright red. The letterforms are heavily slanted forward (italic/oblique), geometric and blocky with angular diagonal cuts and slightly softened corners, giving a compact, high‑e...

Logo

Bold red italicized "SRAM" wordmark with a small circled ® to the right.
SRAM logo

About SRAM

A bold, uppercase condensed wordmark reading "SRAM" in a solid bright red. The letterforms are heavily slanted forward (italic/oblique), geometric and blocky with angular diagonal cuts and slightly softened corners, giving a compact, high‑energy appearance.

A small circled registered trademark symbol (®) appears to the lower right of the final letter. The design is purely typographic (no pictorial mark) and sits on a white background in the image provided.

Shapes: wordmark italic/oblique letterforms circled registered symbol

Style: bold condensed geometric sporty minimal

Text in logo: SRAM

The forward slant and angular cuts suggest speed, motion and performance (a sporty/technical sensibility).

Colors

Extracted from the image. How we pick the colors →

SRAM red
#D71920 · primary
White (background)
#FFFFFF · secondary
Dark accent
#1C1C1C · accent

Frequently asked

What text appears in the logo?

The uppercase wordmark "SRAM".

What industry is this logo associated with?

Bicycle components / cycling.

What does the design visually communicate?

A sense of speed and performance through slanted, angular letterforms.

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