Standard Chartered Bank Logo

Standard Chartered Bank Logo Information and History

The new Standard Chartered Bank logo is a reflection of a comprehensive rebranding effort. The redesigned logo incorporates blue and green shades that represent stability and steady growth, respectively. The ligature style is a common element of the bank's brand identity, and the streamlined typeface and teardrop cross strokes are designed to match the trustmark logo. The bank's logo and brand identity will evolve in sync with the changing needs of its audience.

A bank logo should portray professionalism. Traditionally, bank logos have featured pencils, charts, and graphs to signify work and service. Today, these elements have become cliched. Nevertheless, originality is key in showcasing a service and a professional bank. For this reason, the new Standard Chartered logo is a good representation of this brand's evolution. The redesigned logo retains the basic colors, while swapping around the text and icon.

The new Standard Chartered Bank logo represents the company's mission to serve the financial needs of its customers in 60 different countries. The new logo embodies the company's ambition to be a global brand, while honoring its rich heritage and long-standing presence in diverse markets. The new logo incorporates modern elements and a softer color palette, making it more accessible for a younger audience. Its new logo represents a more straightforward, less complex brand.

Although it's important to note that all three styles of logos are intended to represent actual colors, the hex-coded version is expected to be more accurate. The colors should be close enough to Advanced and Basic Colors, but there will be nuances that separate them. Nonetheless, they are both accurate representations of the colors within a logo. If you have questions, feel free to contact us. Our friendly representatives are here to answer all your questions.