Stella Artois Logo

Logo

Stella Artois logo

About Stella Artois

A horizontally oriented, ornate red cartouche/badge with a thick gold-beige decorative border and scrollwork. Bold, all-caps white wordmark "STELLA ARTOIS" sits centered inside the red field in a serif display type with slight shadowing.

Above the badge is a small crest composed of stylized wheat stalks and a cornucopia/hunting-horn motif; an arched red legend reading "ANNO 1366" with a small red five-pointed star at the apex sits above that crest. Below the main badge are three small circular medallions and a triangular gold decorative element mirroring the main ornamentation.

What's in it: wheat stalks hunting horn / cornucopia star medallion coins

Shapes: curved rectangular cartouche ornate scrollwork five-pointed star circular medallions wordmark

Style: heritage ornate heraldic vintage badge

Text in logo: STELLA ARTOIS

Heraldic/heritage cues that evoke long tradition and premium brewing (star, "ANNO 1366", wheat and horn crest).

Colors

Extracted from the image. How we pick the colors →

Stella red

#C8102E · primary

Gilded beige

#C8A86B · secondary

White

#FFFFFF · accent

Dark outline

#2B2B2B · accent

Stella Artois Logo History

Stella Artois is a Belgian beer brand with roots in Leuven; the logo highlights the brewery's historic date with the "ANNO 1366" legend. The brand is marketed globally and is part of the large brewing group Anheuser‑Busch InBev.