Stepway Logo
The logo is a metallic, silver-toned badge composed of two occurrences of the word "STEPWAY": one arched wordmark across the top and one horizontal wordmark at the bottom. Between the two wordmarks is an abstract, aerodynamic swoosh element...
Logo
About Stepway
The logo is a metallic, silver-toned badge composed of two occurrences of the word "STEPWAY": one arched wordmark across the top and one horizontal wordmark at the bottom. Between the two wordmarks is an abstract, aerodynamic swoosh element — a curved, blade-like shape with a gap near its tail that gives a sense of forward motion. A short, rounded rectangular tab appears near the top-right of the arched wordmark.
The entire mark uses a bold, condensed sans-serif type with bevel/emboss effects and dark outlines to create a three-dimensional, chrome-like appearance. The design emphasizes motion and durability through slanted/italicized letterforms and the streamlined swoosh element.
Shapes: arched wordmark horizontal wordmark curved swoosh rounded rectangle tab bevel/emboss outline
Style: modern metallic embossed italic automotive 3D
Text in logo: STEPWAY
The swoosh and slanted type visually evoke motion, speed and aerodynamics; the metallic treatment suggests durability and an automotive badge.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What text appears in the logo?
The wordmark reads 'STEPWAY' (appearing once arched across the top and once horizontally at the bottom).
What are the main colours?
Primarily light silver (#D9D9D9) with medium gray (#8E8E8E), dark gray (#3B3B3B) and black accents (#000000).
What industry does this logo suggest?
The metallic finish, wordmark style and swoosh strongly suggest an automotive badge or vehicle trim emblem.
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