STI Performance Logo

A horizontal wordmark made entirely of slanted, italic sans-serif lettering. The left part reads "STI" in a heavy, dark charcoal weight; the right reads "Performance" in a lighter-weight, mid-gray italic with tighter letter spacing. The de...

Logo

Black italic "STI" wordmark followed by lighter gray italic "Performance" on white background.
STI Performance logo

About STI Performance

A horizontal wordmark made entirely of slanted, italic sans-serif lettering. The left part reads "STI" in a heavy, dark charcoal weight; the right reads "Performance" in a lighter-weight, mid-gray italic with tighter letter spacing.

The design is strictly typographic with no separate symbol or icon — emphasis is created by the contrast between the bold, blocky "STI" and the lighter, streamlined "Performance," giving an overall impression of motion and speed.

Shapes: wordmark italic/slanted lettering horizontal layout

Style: modern minimalist italic sans-serif monochrome

Text in logo: STI Performance

The italic, slanted letterforms and contrast between heavy and light weights visually evoke speed, motion and automotive performance.

Colors

Extracted from the image. How we pick the colors →

Charcoal
#222222 · primary
Medium gray
#6F6F6F · secondary
White
#FFFFFF · accent

Frequently asked

Are there any symbols or icons in this logo?

No — the logo is purely a typographic wordmark with two contrasting weights.

What are the main colors?

A very dark charcoal for "STI", a medium gray for "Performance", on a white background.

What does the style suggest?

The slanted italic lettering and weight contrast suggest speed and automotive performance.

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