STI Logo
A bold, stylized red wordmark reading “STI” rendered as a single connected mark. The S is formed from a thick, rounded stroke that flows directly into a T whose horizontal bar continues into two parallel vertical strokes that form the I; th...
Logo
About STI
A bold, stylized red wordmark reading “STI” rendered as a single connected mark. The S is formed from a thick, rounded stroke that flows directly into a T whose horizontal bar continues into two parallel vertical strokes that form the I; the whole mark leans forward in an italic/oblique posture. The letter strokes are uniform in weight and have rounded terminals.
The design is purely typographic and monochromatic, using a saturated red on a light background. The forward slant and compact, geometric forms give a sense of motion and performance.
Shapes: wordmark rounded stroke parallel vertical bars italic/forward slant
Style: bold minimalist geometric italic monoline
Text in logo: STI
Evokes speed, performance and forward motion (conveyed by the forward slant and streamlined letterforms).
Colors
Extracted from the image. How we pick the colors →
STI Logo History
STI stands for Subaru Tecnica International, the motorsport and performance division of Subaru. Founded in 1988, STI develops high-performance variants of Subaru models and has a history in rally and motorsport competition, most famously associated with the Impreza WRX STI.
Frequently asked
What does STI stand for?
STI stands for Subaru Tecnica International, Subaru's motorsport and performance division.
What industry is this logo associated with?
Automotive — specifically performance cars and motorsport.
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