Subaru Tecnica International Logo

About Subaru Tecnica International

A bold, stylised three-letter wordmark reading "STI" formed from a single continuous magenta stroke. The letters are italicised and connected: the S is a rounded, open shape that flows into a squared T, while the I is represented by three vertical slanted bars with a diagonal cut at the top right. The mark sits on a solid black background, with the magenta outline filled and consistent in thickness.

The overall appearance is streamlined and sporty — the letters lean forward and the diagonal terminal on the I gives a sense of forward motion. There is no additional imagery, crest, or tagline visible in the mark; the design is minimal and typographic-focused.

Shapes: wordmark rounded strokes italic/forward-leaning letters connected single-line construction diagonal terminal

Style: modern minimalist monoline sporty geometric

Text in logo: STI

Visually conveys speed, motion and motorsport/performance through forward-leaning, italicised letterforms and a sharp diagonal terminal.