Swach Bharat Abhiyan Logo

Logo

Swach Bharat Abhiyan logo

About Swach Bharat Abhiyan

Black wordmark set in a clean sans-serif style sits to the right of a small two-bar emblem. The emblem consists of two short horizontal rectangular bars stacked with a thin clear gap: the top bar is saffron/orange and the bottom bar is green. The overall layout is wide and horizontal with generous white space.

The design is flat and minimal — a bold black typographic name paired with a tiny, flag‑inspired pair of colored bars at the left. No photographic or detailed illustrative elements are present; the colored bars function as a simple pictorial mark or accent.

What's in it: abstract horizontal stripes

Shapes: wordmark stacked horizontal bars rectangles

Style: minimalist flat government/public campaign sans-serif wordmark

Uses Indian national colours (saffron and green) as a small, abstract mark beside a bold black wordmark — visually evoking a national clean/ sanitation campaign.

Colors

Extracted from the image. How we pick the colors →

Black

#000000 · primary

Saffron / Orange

#FF9933 · accent

Green

#138808 · accent

Swach Bharat Abhiyan Logo History

Swachh Bharat Abhiyan (also called the Clean India Mission) is a nationwide cleanliness and sanitation campaign launched by the Government of India on 2 October 2014 to eliminate open defecation and improve solid waste management and public hygiene.

Frequently asked

What do the small saffron and green bars represent?

They use India's national colours (saffron and green) in a simple, abstract form to visually link the mark to a national campaign.

What is Swachh Bharat Abhiyan?

A Government of India nationwide cleanliness and sanitation initiative launched in October 2014 to improve public hygiene and eliminate open defecation.