Swatch Logo
A wide black rectangular block occupies the left portion of the image; it contains no legible text or ornaments in this rendering. To the right of that block is a small red square outlined in white. Centered inside the red square is a bold,...
Logo
About Swatch
A wide black rectangular block occupies the left portion of the image; it contains no legible text or ornaments in this rendering. To the right of that block is a small red square outlined in white. Centered inside the red square is a bold, symmetrical black cross (a Swiss-style cross).
The overall composition is very geometric and minimal: a large horizontal rectangle paired with a small square containing a centered cross. The color palette is limited to black, red and white, and the elements are flat with no visible gradients or textures.
What's in it: Swiss cross
Shapes: horizontal rectangle square symmetrical cross
Style: minimalist geometric flat modern corporate
The red square with a centered cross visually references the Swiss cross/Swiss flag, suggesting Swiss origin or heritage.
Colors
Extracted from the image. How we pick the colors →
Swatch Logo History
Swatch is a Swiss watch brand launched in 1983 (part of SMH, later Swatch Group) to revive the Swiss watch industry with affordable, design-forward plastic watches; the company was strongly associated with Nicolas G. Hayek.
Frequently asked
Is the small cross a Swiss cross?
Visually it matches the shape of a Swiss-style cross (symmetrical, centered) and sits inside a red square, evoking the Swiss flag.
Does this image show any readable brand text?
No readable wordmark or text is visible in the provided image — only a large black rectangular block and the red square with a cross.
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