TAG Heuer Logo

Logo

TAG Heuer logo

About TAG Heuer

A shield-shaped badge divided into two horizontal sections: the upper portion is a green rectangle containing bold, white, stylized letters forming "TAG"; the lower portion is a red, pointed chevron (inverted pentagon) containing the word "HEUER" in condensed white uppercase letters. The shield has a thin white inner border and a thin black outer outline, shown on a black background.

The overall mark is a compact, high-contrast badge combining flat, saturated colors and strong geometric edges. The composition reads as a two-part wordmark enclosed in a heraldic shield shape with clear separations between the green top, red bottom, and white letterforms.

What's in it: stylized letterforms (TAG, HEUER)

Shapes: shield (inverted pentagon / badge) rectangular upper panel pointed lower panel (chevron) thin outline/border two-line wordmark layout

Style: bold flat colors heraldic minimal geometric

Text in logo: TAG HEUER

Shield/badge shape evokes a crest or emblem (heritage, authority).

Colors

Extracted from the image. How we pick the colors →

Green

#007A3A · primary

Red

#D71B22 · primary

White

#FFFFFF · accent

Black

#000000 · accent

TAG Heuer Logo History

TAG Heuer is a Swiss luxury watchmaker founded as Heuer in 1860 by Édouard Heuer; the brand later became TAG Heuer after the 1985 merger with Techniques d'Avant Garde (TAG). It is known for chronographs and motorsport timing instruments.

Frequently asked

Which company uses this shield logo?

This is the logo of TAG Heuer, a Swiss luxury watchmaker.

What do the two colors represent visually?

Visually the mark pairs a green upper panel and a red lower chevron with white lettering and a thin white border, creating a bold, high-contrast badge.

When was TAG Heuer founded?

The original company (Heuer) was founded in 1860 by Édouard Heuer; the modern TAG Heuer name resulted from a 1985 merger with Techniques d'Avant Garde (TAG).