TAM Linhas Aéreas Logo
A bold, slanted red wordmark reading "TAM" in uppercase, with thick, condensed letterforms and slightly rounded corners. A medium-blue curved swoosh runs horizontally across the letters, rising over the left side of the A and dipping under...
Logo
About TAM Linhas Aéreas
A bold, slanted red wordmark reading "TAM" in uppercase, with thick, condensed letterforms and slightly rounded corners. A medium-blue curved swoosh runs horizontally across the letters, rising over the left side of the A and dipping under the right side of the A and M, creating a sense of motion.
The composition is flat and two-colour on a white background, with the red wordmark dominant and the blue arc acting as a dynamic accent that visually links the three letters.
What's in it: swoosh / curved wave
Shapes: wordmark italic/slanted letters curved swoosh horizontal layout
Style: bold minimalist corporate dynamic flat
Text in logo: TAM
The sweeping blue arc crossing the bold red wordmark evokes movement, speed and flight, suggesting aviation and forward motion.
Colors
Extracted from the image. How we pick the colors →
TAM Linhas Aéreas Logo History
TAM (TAM Linhas Aéreas) was a Brazilian airline that began as TAM - Táxi Aéreo Marília and grew into a major domestic carrier. In 2012 it merged with Chilean carrier LAN to form the LATAM Airlines Group; the TAM brand was later phased into the LATAM global brand.
Frequently asked
What company used this logo?
TAM Linhas Aéreas, a Brazilian airline (later part of LATAM Airlines Group).
What does the blue swoosh represent visually?
Visually it suggests motion, speed and flight, linking the letters across the wordmark.
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