Target Logo

A bold red bullseye composed of two concentric rings and a filled center circle sits to the left of a black wordmark. The rings and center are solid red with clear white space between the red mark and the surrounding background. The wordmar...

Logo

Red concentric bullseye symbol left of black "TARGET" wordmark.
Target logo

About Target

A bold red bullseye composed of two concentric rings and a filled center circle sits to the left of a black wordmark. The rings and center are solid red with clear white space between the red mark and the surrounding background.
The wordmark is a heavy, sans-serif uppercase black logotype placed horizontally to the right of the symbol. Overall the mark is flat, geometric and highly reduced for instant recognition on a white background.

What's in it: bullseye (target)

Shapes: concentric circles circle wordmark

Style: minimalist flat geometric bold corporate

Text in logo: TARGET

A literal bullseye/target — conveys focus, aim and easy recognition.

Categories

Shopping
Target Shop Shopping United States

Colors

Extracted from the image. How we pick the colors →

Target red
#CC0000 · primary
Black
#000000 · secondary
White (background)
#FFFFFF · accent

Target Logo History

Target Corporation is an American retail chain that traces its roots to the Dayton Company; the first Target discount store opened in 1962. The red bullseye has been the brand's primary symbol and is widely associated with the chain's identity.

Frequently asked

What does the circular symbol represent?

It's a bullseye/target symbol, intended to evoke focus and easy recognition.

What are the brand colours shown?

A vivid red for the bullseye, black for the wordmark, on a white background.

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