The New York Times Logo

A horizontal blackletter wordmark reading "The New York Times" set in a dense, ornamental Old English / Fraktur style. Letters are tightly kerned with high-contrast thick and thin strokes, decorative serifs, and distinctive ligatures that g...

Logo

Blackletter wordmark reading "The New York Times" in a traditional black masthead on white background.
The New York Times logo

About The New York Times

A horizontal blackletter wordmark reading "The New York Times" set in a dense, ornamental Old English / Fraktur style. Letters are tightly kerned with high-contrast thick and thin strokes, decorative serifs, and distinctive ligatures that give the text a historic, newspaper-masthead appearance.

The mark is purely typographic with no additional symbols or imagery; it appears in solid black on a white background, producing a stark, high-contrast silhouette suitable for print masthead use.

Shapes: wordmark horizontal layout ornate blackletter lettering

Style: blackletter Old English traditional monochrome high-contrast

Text in logo: The New York Times

Traditional, authoritative newspaper masthead suggested by the ornate blackletter style.

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary

The New York Times Logo History

The New York Times is an American newspaper founded in 1851; the distinctive blackletter masthead has been its signature wordmark for well over a century.

Frequently asked

Is this The New York Times logo?

Yes — the image is the traditional blackletter masthead wordmark of The New York Times.

What style or font is used?

The mark is a custom blackletter / Old English–style masthead rather than a standard sans-serif or modern font.

What are the logo colors?

Solid black wordmark on a white background.

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