The North Face Logo

Logo

The North Face logo

About The North Face

A black, monochrome logo consisting of a stacked wordmark to the right of a compact emblem. The emblem is made of three thick, parallel, curved stripes (quarter-circle segments) stacked vertically to form a rounded, stepped shape. The stripes open to the right, creating a suggestion of a rounded rock face.

To the right of the emblem is a bold, stacked sans‑serif wordmark reading "THE" on the top line, "NORTH" centred beneath it, and "FACE" on the bottom line. The overall composition is compact and high-contrast, presented here in solid black on a white background.

What's in it: stylized rock/mountain (Half Dome)

Shapes: three stacked quarter-circle arcs (curved stripes) stacked rectangular wordmark block compact emblem + wordmark horizontal arrangement

Style: minimalist bold monochrome geometric flat

Text in logo: THE NORTH FACE

Evokes a mountain/rock face and outdoor exploration through three curved stripes that suggest the Half Dome granite formation.

Colors

Extracted from the image. How we pick the colors →

Black

#000000 · primary

White

#FFFFFF · secondary

The North Face Logo History

The North Face was founded in 1966. The three curved arcs in the emblem are a stylized representation of Half Dome in Yosemite; the stacked, bold sans-serif wordmark has been part of the brand's identity since its early years.

Frequently asked

What does the three-arc symbol represent?

The three curved stripes are a stylized depiction of Half Dome, a granite formation, intended to evoke mountains and outdoor exploration.

Is the logo always black and white?

The logo is commonly used in black on white (or white on black) for high contrast, but the emblem and wordmark can appear in other colors on products and marketing.