Timberland Logo

Logo

Timberland logo

About Timberland

A high-contrast, monochrome mark: a white, stylized tree silhouette placed on a solid black horizontal field. The tree shows a relatively thick trunk with a dense canopy of branches and smaller negative-space gaps within the foliage.

The mark is purely pictorial with no visible wordmark. There are a few small white oval/rounded highlights or cutouts along the left edge of the black field (likely from cropping or usage), but the dominant feature is the single white tree shape centered on the dark background.

What's in it: tree

Shapes: organic tree silhouette irregular rounded negative-space ovals horizontal rectangular field

Style: minimalist monochrome silhouette flat brand mark

Evokes nature, outdoors, durability and heritage (a stylized tree suggesting outdoor products and ruggedness).

Colors

Extracted from the image. How we pick the colors →

White

#FFFFFF · primary

Black

#000000 · secondary

Timberland Logo History

Timberland is an American outdoor footwear and apparel brand known for its waterproof boots and the stylized tree mark. The Timberland name and the iconic boot design date to the early 1970s; the company traces earlier family shoemaking roots to the mid-20th century. Timberland has been positioned as an outdoor/lifestyle brand and was acquired by VF Corporation in 2011.