Tissot Logo

A bold, uppercase black wordmark spelling "TISSOT" in a simple geometric sans‑serif. The letters are evenly spaced and rendered in solid black with no additional ornamentation. Above the left portion of the wordmark sits a small red square...

Logo

TISSOT black uppercase wordmark with a small red square containing a black plus sign above the wordmark.
Tissot logo

About Tissot

A bold, uppercase black wordmark spelling "TISSOT" in a simple geometric sans‑serif. The letters are evenly spaced and rendered in solid black with no additional ornamentation.

Above the left portion of the wordmark sits a small red square containing a centered black plus sign. The overall look is minimal, high‑contrast and geometric, with the red square serving as a compact emblem next to the black wordmark.

What's in it: plus/cross

Shapes: wordmark square plus sign

Style: minimalist geometric sans-serif high-contrast

Text in logo: TISSOT

Red square with a cross/plus — visually evokes the Swiss cross and thus Swiss origin/precision.

Categories

Fashion
Tissot Fashion Switzerland

https://www.tissotwatches.com

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
Red
#E53935 · accent
White
#FFFFFF · secondary

Tissot Logo History

Tissot is a Swiss watchmaker founded in 1853 in Le Locle, Switzerland. It is part of The Swatch Group and is known for producing mid‑range to luxury wristwatches.

Frequently asked

What industry is this logo from?

Watches / horology (Tissot is a Swiss watchmaker).

What does the red square with a cross represent?

Visually it evokes the Swiss cross, suggesting Swiss origin and precision.

Is there text in the logo?

Yes — the uppercase wordmark "TISSOT" in a geometric sans‑serif.

Similar logos