Tokopedia Logo

A square, rounded-corner green shopping-bag icon with a semicircular dark gray handle at the top. The bag's top center is slightly indented, forming two subtle 'ear' points; the front shows a stylized cartoon owl face made from two large wh...

Logo

Green shopping-bag app icon with an owl face—large white eyes, yellow beak and dark handle.
Tokopedia logo

About Tokopedia

A square, rounded-corner green shopping-bag icon with a semicircular dark gray handle at the top. The bag's top center is slightly indented, forming two subtle 'ear' points; the front shows a stylized cartoon owl face made from two large white circular eyes with black pupils and a small, faceted yellow-orange beak centered below them.

The bag uses a subtle vertical gradient and a lighter semicircular belly shape at the bottom to create depth; a soft oval shadow sits beneath the bag. Overall the mark is a friendly, mascot-style app icon with clean vector shapes and mild highlights on the top edges.

What's in it: owl (face) shopping bag

Shapes: rounded square (bag body) semicircular handle two large circles (eyes) triangular/diamond beak oval shadow

Style: mascot friendly modern flat with subtle gradients app icon symmetrical

Visually combines an owl face (large eyes, beak) with a shopping bag silhouette—evokes a friendly, watchful mascot for an online marketplace or shopping app.

Colors

Extracted from the image. How we pick the colors →

Primary green (bag)
#2F9741 · primary
Light green (belly/highlight)
#6FD668 · secondary
Dark gray (handle & pupils)
#333333 · accent
Yellow-orange (beak)
#FFB13B · accent
White (eyes/highlights)
#FFFFFF · accent

Tokopedia Logo History

Tokopedia is an Indonesian e-commerce marketplace founded in 2009. The company uses a green owl mascot integrated into a shopping-bag app icon as its primary mark. Tokopedia later became part of the GoTo Group following a merger with Gojek-related entities.

Frequently asked

What two objects are combined in this logo?

A cartoon owl face is integrated into the front of a green shopping bag (bag body + handle).

What are the main colors used?

Dominant greens for the bag, with white eyes, dark gray pupils/handle and a yellow-orange beak.

Which industry uses this logo?

This mark is used by an e-commerce / online marketplace (used as an app icon/mascot).

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