Toshiba Leading Innovation Logo

Logo

Toshiba Leading Innovation logo

About Toshiba Leading Innovation

A bold, uppercase wordmark reading "TOSHIBA" in a bright red, heavy sans-serif type. The letters are tightly kerned and occupy the left portion of the horizontal layout.

To the right of the wordmark is a small title-case tagline reading "Leading Innovation" in a much smaller dark grey/black sans-serif, and beyond that are two small, right-pointing double chevrons in medium grey. Overall the mark is a simple, flat, corporate composition with strong contrast between the red wordmark and the neutral greys.

What's in it: chevron arrows

Shapes: wordmark double chevron horizontal layout

Style: bold sans-serif uppercase (wordmark) minimalist flat corporate

Text in logo: TOSHIBA Leading Innovation

The right-pointing double chevrons and compact rightward layout suggest forward motion, progress and innovation.

Colors

Extracted from the image. How we pick the colors →

Toshiba red

#E60012 · primary

White (background)

#FFFFFF · secondary

Medium grey (chevrons)

#6D6D6D · accent

Dark grey / black (tagline)

#1A1A1A · secondary

Toshiba Leading Innovation Logo History

Toshiba is a long-established Japanese multinational conglomerate in electronics and technology. The company has used the corporate tagline "Leading Innovation" in its branding.