Total Oil 2007 Logo

A multicoloured, three-dimensional ribbon forming a spherical swirl sits above a bold red wordmark. The ribbon is composed of four broad, curved strips: a bright red band wrapping across the top/front, a deep blue ribbon sweeping diagonally...

Logo

Multicoloured ribbon globe (red, dark blue, light blue, yellow) above red 'TOTAL' wordmark.
Total Oil 2007 logo

About Total Oil 2007

A multicoloured, three-dimensional ribbon forming a spherical swirl sits above a bold red wordmark. The ribbon is composed of four broad, curved strips: a bright red band wrapping across the top/front, a deep blue ribbon sweeping diagonally, a desaturated light-blue ribbon at the lower left, and a yellow accent tucked inside the sphere.

The wordmark below is a simple, rounded sans-serif in red reading "TOTAL". The overall look is modern, dynamic and corporate, using gradients/highlight effects to suggest volume and motion.

What's in it: ribbon globe

Shapes: ribbon globe curved bands sphere (implied) wordmark

Style: modern 3D gradient abstract corporate

Text in logo: TOTAL

Abstract globe formed from intertwined ribbons, evoking motion, global reach and energy.

Colors

Extracted from the image. How we pick the colors →

Red
#E71B23 · primary
Deep blue
#0B63B7 · primary
Light blue
#8AA4D6 · secondary
Yellow
#FFD100 · accent

Total Oil 2007 Logo History

Corporate logo of Total (French oil and gas company). This multicoloured ribbon-globe with a red wordmark was used by Total as its primary identity in the 2000s.

Frequently asked

Which company uses this logo?

This is the corporate logo of Total, the French oil and gas company.

What does the symbol represent visually?

Visually it is an abstract ribbon-formed globe suggesting motion, global reach and energy.

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