Trip Advisor Logo

Logo

Trip Advisor logo

About Trip Advisor

A compact, stylized owl icon sits to the left of a lowercase wordmark. The owl is formed by two large circular eye shapes with thick black outlines; each eye contains a colored ring (left green, right red) and a small matching pupil. A pale cream/beige semicircular shape forms the owl's forehead above the eyes. To the right is the brand name in a dark, nearly black, rounded lowercase sans-serif. A small tagline appears beneath the wordmark in much smaller type.

The mark uses flat, solid fills with high contrast between the dark outlines/text and the bright eye rings. The overall look is clean and minimalist with a friendly, emblematic owl motif paired with a simple wordmark.

What's in it: owl eyes

Shapes: circular eyes rounded semicircle (forehead) owl face (abstract) wordmark

Style: minimalist flat icon + wordmark friendly high-contrast

Text in logo: tripadvisor

A stylized owl face (large watchful eyes) — evokes observation, guidance and review/insight.

Colors

Extracted from the image. How we pick the colors →

Black (outlines & text)

#000000 · primary

Bright green (left eye ring/pupil)

#6BC000 · accent

Bright red (right eye ring/pupil)

#E53935 · accent

Pale beige (forehead)

#F3E6C8 · secondary

Trip Advisor Logo History

Tripadvisor is an online travel and reviews platform founded around 2000; it became widely known for user-generated reviews, ratings and travel planning services and uses the owl-eyes icon alongside its wordmark.

Frequently asked

What company uses this owl logo?

Tripadvisor — the online travel reviews and booking site.

What do the green and red eyes represent?

Visually they form the owl's eyes using green and red pupils; commonly interpreted as a recommendation/stop-go motif, but this is a visual interpretation rather than an official explanation.