tripadvisor Logo

Logo

tripadvisor logo

About tripadvisor

A stylised black owl face sits above a lowercase green wordmark reading "advisor." The owl is reduced to two large circular eyes made of thick black concentric rings with small central pupils — the left pupil is red, the right pupil is green — and a pale cream semicircle forming the owl's forehead between two small pointed ear tufts.

The wordmark is a clean, rounded sans-serif in a medium-bright green that matches the right pupil. Overall the mark is flat and geometric with high contrast between the black outline and the colored pupils and text.

What's in it: owl eyes

Shapes: owl face two concentric circles (eyes) semicircle (forehead) ear tufts lowercase wordmark

Style: modern flat minimalist geometric friendly

Text in logo: advisor

A simplified owl face (eyes and forehead) evoking watchfulness, guidance and wisdom — fitting for a travel advice/review brand.

Colors

Extracted from the image. How we pick the colors →

Black

#000000 · primary

Medium Green

#00A551 · primary

Cream

#FFE8B3 · secondary

Bright Red

#E53935 · accent

tripadvisor Logo History

Tripadvisor was launched in 2000 as an online travel review and planning site (co‑founded by Stephen Kaufer and others). The owl face wordmark has been used by the company as its primary visual identifier in recent brand iterations to represent guidance and review/inspection.

Frequently asked

Does the logo include the full brand name 'Tripadvisor'?

This image shows only the word 'advisor' below the owl; some versions of the brand use the full 'Tripadvisor' wordmark, but this specific mark displays 'advisor' in lowercase.

What do the red and green eyes represent?

Visually they form contrasting pupils (left red, right green). Any symbolic meaning (for example positive/negative review signal) is interpretive rather than explicit from the image alone.