TUI Logo

A bold, flat red graphic made of a thick upward curved stroke forming a smile, a separate small red circular dot positioned above the right end of the curve, and the uppercase wordmark “TUI” set in a rounded, geometric sans-serif to the rig...

Logo

Red curved smile and dot forming a smiling face left of the red wordmark "TUI" on white background.
TUI logo

About TUI

A bold, flat red graphic made of a thick upward curved stroke forming a smile, a separate small red circular dot positioned above the right end of the curve, and the uppercase wordmark “TUI” set in a rounded, geometric sans-serif to the right. The entire mark is single-colour red on a white/transparent background, with clean, even stroke weight and rounded terminals.

The curved stroke and dot together read as a highly simplified smiling face, placed immediately left of the three-letter wordmark. Overall the composition is horizontal and compact, with a friendly, minimalist appearance.

What's in it: smile dot (eye / head element)

Shapes: curved arc (smile) circle (dot) uppercase wordmark

Style: minimalist flat friendly geometric modern

Text in logo: TUI

A stylised smiling face (curved smile + dot), evoking friendliness and customer-focused service.

Categories

Travel
Tui Travel

http://www.tui.com

Colors

Extracted from the image. How we pick the colors →

TUI red
#E4002B · primary
White / background
#FFFFFF · secondary

TUI Logo History

TUI is a multinational travel and tourism company; the name is derived from the original abbreviation 'Touristik Union International'.

Frequently asked

What company uses this red smiling curve and 'TUI' wordmark?

TUI, a multinational travel and tourism company.

What does the symbol look like?

A thick upward curved arc (smile) with a small circular dot above its right end, next to the letters TUI.

What are the main colours of the logo?

A distinctive bright red for the mark and white (background).

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