UKAID Logo

Logo

UKAID logo

About UKAID

A rectangular Union Flag (Union Jack) sits at the top of the composition, rendered in red, white and dark blue with the familiar central red cross and diagonal saltires. The flag occupies roughly the upper half of the image and is shown in full colour on a white background.

Beneath the flag is a two-line wordmark: a bold, sans-serif 'UKaid' where 'UK' is dark blue and 'aid' is red, and below that in much smaller dark-blue type is the tagline 'from the British people'. The layout is stacked and centered, pairing a national symbol with a simple government-style wordmark.

What's in it: Union Flag (Union Jack)

Shapes: rectangular flag horizontal and vertical cross diagonal saltires wordmark (stacked)

Style: government national bold flat sans-serif stacked layout

Text in logo: UKaid; from the British people

Combines the United Kingdom's national flag with a clear governmental wordmark to signify UK-backed overseas aid and national sponsorship.

Colors

Extracted from the image. How we pick the colors →

Navy blue

#012169 · primary

Bright red

#C8102E · primary

White

#FFFFFF · secondary

UKAID Logo History

This visual identity has been used to brand the United Kingdom's official overseas aid programme — combining the Union Flag with the 'UKaid' wordmark and the tagline 'from the British people' — and was employed by the Department for International Development and successor government bodies.