Unilever Logo
Logo
About Unilever Logo
The logo consists of a large "U" shape made up of a variety of intricate icons and illustrations against a transparent background. These icons include leaves, flowers, a spoon, a hand, and other symbols that could represent different aspects of the company’s products or values. All of the illustrations within the "U" are colored in a deep blue hue, which stands out clearly.
Below the "U," there is the company name "Unilever" written in a bold, lowercase font, also in the same shade of blue. The text has slight serifs and is presented in a clear and easily readable style. The overall design conveys a sense of diversity and abundance, potentially symbolizing the variety of products and services offered by the company. The blue color choice might suggest reliability and trustworthiness.
The Unilever logo is a food and drink logo made up of around 1 different colors.
The Unilever logo is quite a simple logo made up of just one shape, it consists of just 1 rectangle.
The Unilever logo is a Unilever, Beauty And Cosmetics, Food And Drinks and United Kingdom logo.
Unilever Logo Information and History
The iconic Unilever logo was first used in 1929, but it wasn't until 1967 that the company finally created a corporate identity. A London-based graphic designer created the original Unilever logo, combining the two vertical lines of the letter "U" to represent the company's Dutch and British roots. In addition, the sun that sits on top of the left bar of the U represents the company's origins and many of its popular brands.
This innovative brand used an unusual wordmark designed by Lee Coomber and Miles Newlyn. The lettering is not typical; the unison of the two types of letters creates a sloppy look. It is similar to the handwriting of an artist, but has more negative space. The "U" letter is twenty-five characters long and contains symbols representing key market segments and the values of the manufacturer. The company name is handwritten in the center.
The Unilever logo is one of the most visually arresting corporate identities of the past decade. Its simple, compositional letter and haphazard patterns make it stand out among its competitors. However, the design doesn't have to be as simple as some would have you think. A few details will help you understand the company's mission and how it fits in with the world around us. If you'd like to know more about Unilever's identity, continue reading.
Unilever has many internationally recognized brands. The majority of its products are food and personal hygiene items. One of its most popular brands is Lipton. The company was founded in the UK in 1890 and is now co-owned by Pepsi and Unilever. Its logo consists of a yellow circle with the word 'Lipton' written in white letters. Once you learn about the history behind Unilever, it's easy to see how iconic it is.
Basic Colors
We've taken a look at the image and pulled out some colors that are common across lots of logos. The colors below aren't the exact colors found in the image, but approximations to common colors.
Advanced Colors
We've extracted the below 'advanced colors' from the logo. These should be much closer to the actual colors found in the logo. Our extractor tries to only take the main colors of the image and tries to ignore shading on anti-aliasing or shadows. This generally leads to better results, but in some circumstances you might find a few unusual colors being pulled from the logo.
Hex Colors
The below are the hex colors that are found in the logo. You can assume that these are the actual colors used in the logo. Our color extraction tool that takes the colors from the logo tries to ignore anti-aliasing and shadows, so you may sometimes find a slightly odd result, but this is rare. These colors should be very similar to the Advanced Colors, but you'll notice subtle differences. If you're interested in the exact color then use the hex, but if you're trying to describe the logo then use the Advanced Color or the Basic Color above.
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