Unilever Logo
A large, solid-blue capital letter "U" composed of dozens of small, individual pictograms and organic shapes tightly arranged to form the letter's outline and interior. The small marks include leaf-like shapes, flower/starburst motifs, spir...
Logo
About Unilever
A large, solid-blue capital letter "U" composed of dozens of small, individual pictograms and organic shapes tightly arranged to form the letter's outline and interior. The small marks include leaf-like shapes, flower/starburst motifs, spirals, waves and other abstract icons packed together with consistent stroke/filled style.
Below the composite "U" sits a handwritten-style script wordmark reading "Unilever" in the same blue. The design is flat, two-colour (blue on white) and uses consistent icon weight across the symbol and wordmark.
What's in it: leaf flower / starburst spiral / swirl heart-like shape wave / droplet clusters of small circles (dots)
Shapes: large U (composite) many small pictograms wordmark (script)
Style: pictorial mosaic iconographic modern flat handwritten script
Text in logo: Unilever
A large 'U' formed from many small icons, visually suggesting variety, many product categories or a collection of elements assembled into a single brand mark.
Colors
Extracted from the image. How we pick the colors →
Unilever Logo History
Unilever is a British–Dutch consumer goods company formed by the 1930 merger of Lever Brothers and Margarine Unie. The current composite "U" logo, made of many small icons and paired with a script wordmark, was introduced in 2004 as the company's unified brand mark.
Frequently asked
Which company uses this logo?
Unilever, the multinational consumer goods company.
What are the main colours?
A single primary blue for the symbol and wordmark on a white background.
What does the 'U' made of icons represent visually?
A composite of many small pictograms suggesting variety or many product categories assembled into one mark.
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