UPA 24 Horas Logo

Logo

UPA 24 Horas logo

About UPA 24 Horas

Large, bold green uppercase letters spelling "UPA" dominate the top portion. The letter A contains a yellow diamond (rhombus) with a blue circular emblem and a small white curved band and stars — a stylized Brazilian-flag motif.

Below the word "UPA" sits a compact "24h" treatment: the numerals and letter are a medium blue, while the "4" is rendered as a short red plus/cross shape that visually overlaps the other characters. The overall mark is a flat, geometric, sans-serif wordmark with a civic/public-service look.

What's in it: stylised Brazilian flag (yellow diamond with blue circle, white band and stars) inside the letter A red plus/cross shape integrated as the numeral 4

Shapes: wordmark uppercase letters rhombus (diamond) circle plus sign numerals

Style: bold geometric flat sans-serif governmental/public service

Text in logo: UPA 24h

Visually emphasizes 24-hour urgent care and national (Brazil) identity via the Brazilian-flag motif inside the A.

Colors

Extracted from the image. How we pick the colors →

Green (letters)

#0CA64B · primary

Medium blue ("24h")

#177BD9 · primary

Yellow (diamond)

#FFCC00 · accent

Dark blue (flag circle)

#002776 · accent

Red (plus / 4)

#D81E2A · accent

UPA 24 Horas Logo History

UPA 24 Horas refers to Brazil's network of 24-hour urgent care units (Unidade de Pronto Atendimento) created as part of the Brazilian public health system (SUS). The UPA program was launched by Brazil's Ministry of Health beginning around 2008 to expand intermediate emergency care outside hospitals.