VISA Electron Logo

A solid blue rectangular badge with a thin white inner border contains a two-line wordmark. Across the top is the uppercase "VISA" in bold, slightly italicized white sans-serif type. Directly beneath the VISA word is a short, upward-curving...

Logo

Blue rectangular Visa badge with white "VISA" wordmark, yellow curved swoosh and white "Electron" text below.
VISA Electron logo

About VISA Electron

A solid blue rectangular badge with a thin white inner border contains a two-line wordmark. Across the top is the uppercase "VISA" in bold, slightly italicized white sans-serif type. Directly beneath the VISA word is a short, upward-curving golden-yellow swoosh/arc.

The lower portion of the badge shows the word "Electron" in large white sentence-case (capital E) bold sans-serif type, filling much of the card's width. Overall the design is flat, high-contrast and framed by the rectangle.

What's in it: swoosh (curved arc)

Shapes: rectangle (framed badge) wordmark curved swoosh/arc

Style: corporate flat bold minimalist wordmark

Text in logo: VISA Electron

The framed rectangular shape and bold wordmark read as a payment-card brand; the yellow swoosh suggests motion or electronic flow.

Colors

Extracted from the image. How we pick the colors →

Royal Blue
#0057B8 · primary
White
#FFFFFF · secondary
Golden Yellow
#F5A623 · accent

VISA Electron Logo History

Visa Electron is a Visa-branded debit/electronic-payment card product. It is positioned as an electronically authorized debit card (transactions require electronic verification) and has been used by banks and card issuers under the Visa network branding.

Frequently asked

What text appears in the logo?

The logo shows the wordmark "VISA" on the top line and "Electron" on the lower line.

What are the main colours?

A royal blue background, white wordmark text, and a small golden-yellow curved swoosh.

What does the curved swoosh represent visually?

Visually it functions as an accent suggesting motion, speed or electronic flow beneath the VISA wordmark.

What industry is this logo for?

Financial services — specifically payment cards / debit card branding.

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