Wall's Logo
A bold, stylised double-heart emblem sits above a simple uppercase wordmark. Two concentric heart outlines (an inner smaller heart and a larger outer heart) form a single continuous red shape with black negative space between the heart outl...
Logo
About Wall's
A bold, stylised double-heart emblem sits above a simple uppercase wordmark. Two concentric heart outlines (an inner smaller heart and a larger outer heart) form a single continuous red shape with black negative space between the heart outlines, producing a layered heart effect.
Beneath the emblem is the wordmark "WALL'S" in all caps with an apostrophe, rendered in the same bright red. The overall composition is symmetrical, flat, and highly graphic with strong contrast against a white background.
What's in it: heart
Shapes: double heart wordmark
Style: flat bold graphic emblem symmetric minimalist
Text in logo: WALL'S
Heart shape evokes love, warmth and enjoyment (a friendly, affectionate emblem).
Colors
Extracted from the image. How we pick the colors →
Wall's Logo History
This is the Heartbrand emblem used by Wall's, the UK ice-cream brand owned by Unilever. Unilever uses the same heart-shaped Heartbrand mark across multiple national ice-cream brands, with the local brand wordmark (here, "WALL'S") shown beneath the heart.
Frequently asked
What company uses this heart logo?
This is the Heartbrand emblem used with the WALL'S wordmark for Wall's ice cream (a Unilever brand).
What does the heart symbol mean here?
Visually, the heart suggests love, enjoyment and friendliness — common themes for dessert and treat brands.
Are there other brands with the same heart emblem?
Yes — Unilever uses the same Heartbrand emblem across many national ice-cream brands (different local wordmarks appear beneath the heart).
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