Western Union Logo

Logo

Western Union logo

About Western Union

A high-contrast logo on a solid black rectangular background. At left, the wordmark 'WESTERN' stacked above 'UNION' appears in bold, condensed uppercase yellow type. To the right of the stacked wordmark are two narrow, parallel diagonal yellow bars separated from a large, bold yellow 'WU' initials block.

A small, low-contrast grey tagline appears beneath the main elements (hard to read at this size) and the overall composition uses thick, geometric lettering and parallel slashes to create a compact, horizontal lock-up.

Shapes: stacked wordmark initials block parallel diagonal bars horizontal rectangular background

Style: bold condensed sans-serif minimalist high-contrast flat

Text in logo: WESTERN UNION; WU; moving money for better

Parallel diagonal bars and bold initials evoke forward motion and a compact, corporate identity (connotes speed/movement).

Colors

Extracted from the image. How we pick the colors →

Yellow

#FFD100 · primary

Black

#000000 · secondary

Medium gray

#6E6E6E · accent

Frequently asked

What are the primary brand colors visible in the logo?

A bright yellow (approximately #FFD100) on a solid black background, with a small medium gray tagline.

What text appears in the logo?

The logo shows 'WESTERN' stacked above 'UNION', the large initials 'WU', and a small tagline reading 'moving money for better'.

What do the diagonal bars represent visually?

Visually the two narrow parallel diagonal bars suggest motion/forward direction and separate the stacked wordmark from the initials; this is a visual interpretation based on the design.