Whirlpool 2005 Logo
A glossy, metallic silver oval badge with a pronounced highlight and darker rim, giving a three-dimensional, chrome-like appearance. Centered inside the oval is the black serif wordmark "Whirlpool"; a thin gold elliptical ring (tilted like...
Logo
About Whirlpool 2005
A glossy, metallic silver oval badge with a pronounced highlight and darker rim, giving a three-dimensional, chrome-like appearance. Centered inside the oval is the black serif wordmark "Whirlpool"; a thin gold elliptical ring (tilted like an orbit) crosses the wordmark from upper right to lower left and a small black spiral/swirl mark sits above the first letter.
Beneath the oval is a spaced, uppercase sans-serif tagline reading "SENSING THE DIFFERENCE" in black. The overall look is corporate and polished, using gradients and shine to simulate metal.
What's in it: spiral swirl elliptical/orbit ring
Shapes: elliptical badge oval elliptical ring spiral wordmark tagline line
Style: metallic glossy gradient badge corporate
Text in logo: Whirlpool
The spiral and gold elliptical ring visually suggest rotation, motion or an orbit — an abstract reference to a whirlpool or rotating action; the metallic oval evokes appliances, durability and a polished, technological finish.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
Which company uses this logo?
The wordmark in the logo reads 'Whirlpool'.
What does the gold ring and spiral represent?
Visually they suggest motion or rotation (evoking a whirlpool or orbit); this is a visual interpretation rather than an official statement.
Similar logos
