Wi-FI Logo

A bold, monochrome wordmark on a solid black background. The left side shows the letters "Wi" in white, followed by a rounded speech-bubble / rounded-rectangle shape containing the letters "Fi" (capital F, lowercase i) and a small dot above...

Logo

White 'Wi Fi' wordmark with 'Fi' inside a rounded speech-bubble on black background.
Wi-FI logo

About Wi-FI

A bold, monochrome wordmark on a solid black background. The left side shows the letters "Wi" in white, followed by a rounded speech-bubble / rounded-rectangle shape containing the letters "Fi" (capital F, lowercase i) and a small dot above the i. The speech-bubble has a short pointed tail at the bottom-left corner.

The treatment is flat and minimalist with strong geometric letterforms and high contrast (white on black). The overall effect reads as a compact, communicative badge emphasizing connectivity and messaging.

What's in it: speech bubble

Shapes: wordmark rounded rectangle (speech bubble) pointed tail dot (tittle on i)

Style: minimalist flat monochrome bold geometric

Text in logo: Wi Fi

Speech bubble suggests communication; the 'Wi Fi' wordmark indicates wireless connectivity.

Colors

Extracted from the image. How we pick the colors →

White
#FFFFFF · primary
Black
#000000 · secondary

Wi-FI Logo History

This wordmark is the Wi‑Fi trademark used to indicate compatibility with IEEE 802.11 wireless networking products; the Wi‑Fi trademark is managed by the Wi‑Fi Alliance.

Frequently asked

What does this logo represent?

It is the Wi‑Fi wordmark used to indicate wireless (IEEE 802.11) connectivity and device compatibility.

Who owns the Wi‑Fi trademark?

The Wi‑Fi trademark is managed by the Wi‑Fi Alliance, an industry association that promotes Wi‑Fi technology and interoperability.

Can I use this logo on my product?

Use of the official Wi‑Fi wordmark is controlled by the Wi‑Fi Alliance; manufacturers typically follow the Alliance's branding and certification guidelines.

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