WiFi Logo
White wordmark reading "WiFi" set against a solid black background. The letters "Wi" are plain white text; the letters "Fi" are enclosed in a rounded rectangular speech-bubble shape with a small tail at the bottom-left, and each lowercase "...
Logo
About WiFi
White wordmark reading "WiFi" set against a solid black background. The letters "Wi" are plain white text; the letters "Fi" are enclosed in a rounded rectangular speech-bubble shape with a small tail at the bottom-left, and each lowercase "i" is capped with a circular dot. A small "TM" mark appears near the top-right of the bubble in a dark gray.
The treatment is high-contrast and monochrome, using bold, geometric letterforms and a single rounded container for the second half of the word to create a compact, recognisable mark.
What's in it: speech bubble
Shapes: wordmark rounded rectangle (speech bubble) circle (dot) tail (speech-bubble pointer)
Style: minimalist flat monochrome bold geometric
Text in logo: WiFi
The rounded bubble around "Fi" evokes communication or a wireless signal/connection; the compact wordmark emphasizes a branded network/service name.
Colors
Extracted from the image. How we pick the colors →
WiFi Logo History
“Wi‑Fi” is a branded name and trademark used for IEEE 802.11 wireless networking and is managed by the Wi‑Fi Alliance; the term and associated logos have been used by the Alliance since the late 1990s.
Frequently asked
What are the main colours in this logo?
Black background with white lettering and a small dark-gray TM mark.
What object is used behind the "Fi"?
A rounded rectangular speech-bubble shape with a short tail at the bottom-left.
Is this an official Wi‑Fi brand/logo?
Yes — "Wi‑Fi" is a branded term/trademark associated with the Wi‑Fi Alliance (managed since the late 1990s).
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