Wilson Logo
A bold red square sits to the left containing a single stylized lowercase "w" rendered in a dark/black tone. To the right is a flowing, connected cursive wordmark reading "Wilson." in the same bright red as the square, with a small period a...
Logo
About Wilson
A bold red square sits to the left containing a single stylized lowercase "w" rendered in a dark/black tone. To the right is a flowing, connected cursive wordmark reading "Wilson." in the same bright red as the square, with a small period at the end. The wordmark uses thick, rounded strokes giving a vintage/sporting feel.
Overall the mark is flat and two-dimensional, relying on a high-contrast red and dark accent against a white background. The composition pairs a compact emblem (square + w) with a longer script wordmark, creating a balanced left-to-right layout.
Shapes: square script wordmark rounded letterforms period/dot
Style: script bold retro flat sporty
Text in logo: Wilson.
Handwritten script and thick rounded strokes evoke a traditional, approachable and active/sporty character.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What company uses this logo?
Wilson (sporting goods brand).
What text appears in the logo?
The cursive wordmark reads "Wilson." including a period.
What are the primary colours?
A bright red is primary, with black used for the emblem letter and white as the background.
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