wonderful indonesia Logo

A colorful, abstract emblem sits above a two-line lowercase wordmark. The emblem is formed from multiple curved, brush-like swirls that converge into a bird-like, upward-flying silhouette — each swirl is a different bright color (pink, gree...

Logo

Multicolored swirling stylized bird above lowercase 'wonderful indonesia' wordmark and URL.
wonderful indonesia logo

About wonderful indonesia

A colorful, abstract emblem sits above a two-line lowercase wordmark. The emblem is formed from multiple curved, brush-like swirls that converge into a bird-like, upward-flying silhouette — each swirl is a different bright color (pink, green, orange, blue). The strokes are smooth, tapering and layered to create a sense of motion.

Below the emblem is a lowercase wordmark in a dark charcoal (two stacked lines): the larger main line reads "wonderful indonesia" and a smaller line under it shows the URL "www.indonesia.travel" in a lighter, narrower type. The overall look is modern, organic and playful, intended for tourism/brand promotion use.

What's in it: stylized bird swirling tendrils

Shapes: stylized bird silhouette curved swirls / tendrils vertical flowing tail wordmark (stacked, lowercase) small URL tagline

Style: colorful modern flat organic playful

Text in logo: wonderful indonesia www.indonesia.travel

The multicolored, upward-sweeping swirls form a bird-like figure that visually evokes flight, tropical vibrancy and dynamic movement — fitting for a tourism/travel identity.

Colors

Extracted from the image. How we pick the colors →

Charcoal (wordmark)
#2B2B2B · primary
Sky blue (emblem)
#2DA9E0 · secondary
Magenta / pink (emblem)
#E83A8C · accent
Lime green (emblem)
#7BC143 · accent
Orange (emblem)
#F68B1F · accent

wonderful indonesia Logo History

This is the visual identity for "Wonderful Indonesia," the national tourism brand used to promote travel to Indonesia; it was introduced by Indonesia's tourism authority in the early 2010s as an official marketing campaign.

Frequently asked

Who uses this logo?

It is used as the national tourism brand for Indonesia (the 'Wonderful Indonesia' campaign).

What do the colorful swirls represent?

Visually they form a stylized bird-like figure and evoke motion, tropical vibrancy and cultural warmth — themes typical for tourism branding.

Is this an official tourism identity?

Yes — it was introduced by Indonesia's tourism authority in the early 2010s as the country's promotional brand.

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