WWE Logo

Logo

WWE logo

About WWE

A high-contrast emblem on a black square background showing two overlapping, jagged white 'W' shapes created with rough, brushstroke-like lines. The marks are irregular and pointed, giving a scratched, hand-drawn look. A single red, quick brushstroke curves beneath the white monogram like an underline or swoosh.

Overall the mark is a grunge-style, monogrammatic symbol — minimal in color (black, white, red) but bold in form, emphasizing motion and aggressive energy through its uneven, spiky strokes.

What's in it: stylized letter 'W' (double)

Shapes: double 'W' monogram brushstroke underline square background

Style: grunge brushstroke monogram high-contrast energetic

The rough, spiky double 'W' and the red swoosh evoke energy, aggression and motion; visually communicates action and intensity associated with sports entertainment.

Colors

Extracted from the image. How we pick the colors →

Black (background)

#000000 · primary

White (monogram)

#FFFFFF · primary

Red (underline)

#C8102E · accent

WWE Logo History

World Wrestling Entertainment began as Capitol Wrestling Corporation in 1952, later became the World Wrestling Federation (WWF) and was renamed WWE (World Wrestling Entertainment) in 2002. The rough, 'scratch' double‑W monogram shown here was adopted as WWE's primary emblem after the 2002 rebrand and remained in use until the company updated to a simplified logo in 2014.

Frequently asked

What brand uses this logo?

This is the emblem for WWE (World Wrestling Entertainment).

When was this version used?

The 'scratch' double‑W mark was adopted after the company's 2002 rebrand and was used as the primary logo until replaced in 2014.

What does the red stroke represent?

Visually the red brushstroke functions as an energetic underline/swoosh to add motion and emphasis; it is an aesthetic accent rather than literal symbolism.