WWF Logo
A simplified, high-contrast black silhouette of a standing panda composed of rounded blocks: a circular head with two solid ear shapes, teardrop eye patches, a small nose and mouth suggestion, and a rounded body with two front legs. The ill...
Logo
About WWF
A simplified, high-contrast black silhouette of a standing panda composed of rounded blocks: a circular head with two solid ear shapes, teardrop eye patches, a small nose and mouth suggestion, and a rounded body with two front legs. The illustration uses negative space and simplified curves to imply facial features and posture rather than detail.
Beneath the panda sits a bold, uppercase wordmark reading "WWF" in a heavy sans-serif style. The whole mark is monochrome (black on white) and designed for strong, immediate recognition at a variety of sizes.
What's in it: panda
Shapes: animal silhouette rounded forms negative space wordmark
Style: minimalist monochrome flat iconic
Text in logo: WWF
Wildlife and conservation (panda evokes endangered species and nature protection).
Colors
Extracted from the image. How we pick the colors →
WWF Logo History
This panda mark is the long-established logo of the World Wide Fund for Nature (WWF). The panda symbol was first adopted in 1961 and was inspired by the panda Chi-Chi; the original concept was created by Sir Peter Scott. The mark has been simplified over time into the current high-contrast silhouette and is a registered trademark of WWF.
Frequently asked
What does WWF stand for?
WWF stands for World Wide Fund for Nature (also known as World Wildlife Fund in some countries).
Is the panda in the logo based on a real animal?
Yes—the panda mark was inspired by Chi-Chi, a giant panda that lived at the London Zoo; the symbol represents pandas and broader wildlife.
Is this logo trademarked?
Yes. The panda mark and the WWF wordmark are registered trademarks of the World Wide Fund for Nature.
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