Xiaomi (MI) Logo

A bright orange rounded square contains a bold, geometric white monogram made from the lowercase letters "mi" (the "m" and "i" are stylized into a single blocky glyph). To the right of the square are two lines of grey text: on top are two C...

Logo

Xiaomi logo: orange rounded square with white 'mi', grey '小米' and 'xiaomi.com' text
Xiaomi (MI) logo

About Xiaomi (MI)

A bright orange rounded square contains a bold, geometric white monogram made from the lowercase letters "mi" (the "m" and "i" are stylized into a single blocky glyph). To the right of the square are two lines of grey text: on top are two Chinese characters "小米" (xiǎomǐ) rendered in a medium-weight, modern sans-serif, and below them (smaller) is the Latin domain "xiaomi.com" in lowercase.

The layout is horizontal: the orange monogram block at left and stacked grey wordmarks at right. The design is flat and minimal, using solid fills and clean geometric letterforms with no gradients or outlines.

What's in it: monogram 'mi'

Shapes: rounded square stylized monogram Chinese logograms (stacked) horizontal wordmark

Style: modern minimalist flat geometric sans-serif

Text in logo: mi, 小米, xiaomi.com

The compact orange block with a bold monogram conveys a tech brand that is modern, energetic and approachable; the Chinese characters and domain signal a China-based consumer electronics company.

Colors

Extracted from the image. How we pick the colors →

Xiaomi orange
#FF6900 · primary
White
#FFFFFF · secondary
Medium gray
#9B9B9B · accent

Xiaomi (MI) Logo History

Xiaomi is a Chinese consumer electronics and smartphone company founded in 2010 and commonly branded as "Mi" or Xiaomi. The orange "mi" monogram in a rounded square is the company's long-standing emblem, often paired with the Chinese name "小米" and the domain xiaomi.com.

Frequently asked

What text appears in the logo?

The logo shows a stylized 'mi' inside an orange rounded square, with the Chinese characters '小米' and the domain 'xiaomi.com' to the right.

What are the main brand colours?

Primary orange (approx. #FF6900), white (#FFFFFF) for the monogram, and a medium grey (approx. #9B9B9B) for the wordmarks.

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