101 Dalmatians Logo

A cartoon illustration of a family of dalmatians: two adult spotted dogs standing protectively behind a large group of many small dalmatian puppies clustered at their feet. The adults wear collars (one yellow, one blue) and one has a small...

Logo

Cartoon of two adult dalmatians with many spotted puppies and a stylized "101 DALMATIANS" wordmark.
101 Dalmatians logo

About 101 Dalmatians

A cartoon illustration of a family of dalmatians: two adult spotted dogs standing protectively behind a large group of many small dalmatian puppies clustered at their feet. The adults wear collars (one yellow, one blue) and one has a small pink bow; all dogs are white with black spots and black ears.

In the upper-left corner there is a stylized numeric wordmark "101" filled with black spots and outlined in black; beneath the number is a red rectangular wordmark reading "DALMATIANS." The composition sits on a solid black background.

What's in it: adult dalmatians dalmatian puppies dog collars number '101' wordmark text 'DALMATIANS'

Shapes: cluster/group illustrated characters stylized number '101' rectangular wordmark

Style: cartoon illustrative character art retro bold wordmark

Text in logo: 101 DALMATIANS

A family unit and large litter; evokes togetherness, parenthood and many offspring (the idea of 'one hundred and one' puppies).

Colors

Extracted from the image. How we pick the colors →

White (fur/background elements)
#FFFFFF · primary
Black (spots, ears, background)
#000000 · primary
Red (wordmark)
#C8102E · secondary
Yellow (collar)
#FFD400 · accent
Blue (collar)
#2A4DA7 · accent

Frequently asked

Is there text in the logo?

Yes — a stylized "101" with black spots and the red wordmark "DALMATIANS" beneath it.

What animals are shown?

Multiple dalmatians: two adults and many puppies, all white with black spots.

What are the dominant colours?

White and black are dominant, with red, yellow and blue accents.

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