7-Eleven Logo

A bold red numeral "7" dominates the center, its top-right curve cutting into an orange rectangular block at the upper-left. The red 7 extends down and is partially overlapped by a green, uppercase wordmark "ELEVEN" set across the midsectio...

Logo

7-Eleven logo: red number 7 with orange top and green 'ELEVEN' on white rounded panel with dark green background.
7-Eleven logo

About 7-Eleven

A bold red numeral "7" dominates the center, its top-right curve cutting into an orange rectangular block at the upper-left. The red 7 extends down and is partially overlapped by a green, uppercase wordmark "ELEVEN" set across the midsection. All elements sit on a white, slightly rounded trapezoid panel which is framed by a dark green square background.

What's in it: number 7

Shapes: rounded trapezoid panel large numeral 7 horizontal rectangle wordmark

Style: bold flat geometric minimalist retro

Text in logo: ELEVEN

A prominent numeric '7' combined with the word 'ELEVEN' to form a compact, easily recognizable retail mark; the stacked shapes suggest a storefront sign.

Colors

Extracted from the image. How we pick the colors →

Dark green
#006341 · primary
White
#FFFFFF · secondary
Bright red
#ED1B24 · primary
Orange
#FF7F00 · accent

7-Eleven Logo History

7-Eleven is an international convenience store chain that began as the Southland Ice Company in Dallas (1927). The brand used the name Tote'm in early years and was renamed 7-Eleven in 1946 to reflect extended store hours (originally 7 a.m. to 11 p.m.).

Frequently asked

What text appears in the logo?

The uppercase wordmark "ELEVEN" appears across the middle of the red '7'.

What are the main colors?

Dark green background, white panel, bright red for the '7', and an orange rectangle at the top.

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