Ajax Logo
A circular emblem on a white field contains a simplified black line-art profile of a bearded, helmeted man facing left, drawn with continuous monoline strokes. Two broken red concentric arcs appear at top-right and bottom-left of the circle...
Logo
About Ajax
A circular emblem on a white field contains a simplified black line-art profile of a bearded, helmeted man facing left, drawn with continuous monoline strokes. Two broken red concentric arcs appear at top-right and bottom-left of the circle; the club name appears as curved black text: "AJAX" along the upper-left rim and "AMSTERDAM" along the lower-right rim.
The mark is minimalist and monoline, relying on strong black outline contrasts and two red arc accents against a white background. The portrait is stylised rather than detailed, created from a few flowing strokes that form the helmet, face and shoulders.
What's in it: helmeted male profile beard
Shapes: circle broken concentric rings wordmark (curved) line-art portrait
Style: minimalist monoline sport emblem flat vector-style
Text in logo: AJAX · AMSTERDAM
A classical helmeted warrior profile suggesting strength, heritage and sporting tradition.
Colors
Extracted from the image. How we pick the colors →
Ajax Logo History
AFC Ajax (commonly Ajax Amsterdam) is a professional football club from Amsterdam, founded in 1900. It is one of the Netherlands' most successful clubs, known for multiple national and European titles and a renowned youth academy.
Frequently asked
What does the depicted figure represent?
Visually it is a stylised profile of a helmeted, bearded man (a classical warrior figure) rendered in continuous black line.
What are the logo's main colours?
White background, black line-art and text, and red accent arcs.
Is there text in the logo?
Yes — the uppercase wordmark 'AJAX' appears along the upper rim and 'AMSTERDAM' along the lower rim.
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